We interviewed with Matthew Godfrey, President of Y&R Asia which is one of the leading global marketing communications companies and has 188 offices in 92 countries around the world. 

We touched issues on success factors of Y&R, technology impact to the advertisement, factors for a successful social marketing and what makes Mongolian consumers different from others. 

Further, we discussed on BrandZ’s first ever Spotlight on Mongolia report, exploring insights into the country’s unique and progressive business environment, released by WPP and Y&R Mongolia on Sep 2th. 

For full interview please see the video below.